Services

Marketing that lands on the P&L.

What I do.

 
I build bespoke marketing strategy, content, and capabilities for measurable business outcomes that meet your moment, boost effectiveness, and raise margin.

1) Define marketing’s “what & why” in financial terms

Treat marketing as an asset class—not a discretionary expense.
Business effect: Focus markets · grow base sales · improve price yield · strengthen cash flow
What you get: Metric currency & rules · investment plan · NPV/IRR · hurdle/payback gates · board pack

2) Craft strategy for predictable success

Make marketing that scales and compounds.
Business effect: Speed up cycles · cut cost-to-serve · lift retention & conversion · increase profitability
What you get: Ops blueprint · comms/content standards · journey fixes · media/creative rules · creative bar & tests · activation cadence

3) Prove what works & reallocate with confidence

Shift from rear-view reporting to forward decisions.
Business effect: Sustain ROMI · protect budget · reduce waste · future-proof allocation
What you get: Mix governance · SOV/SOM thresholds · lead-indicators · test design · scenario models · execution playbook

4) Make effectiveness stick

Implement a total-business culture, not just tools.
Business effect: Accelerate decisions · raise adoption · minimize rework · maintain efficacy
What you get: Change mechanics · operating cadences · training · cross-functional governance · learning agendas · incentives & OKRs tied to KPI tree


Deliverables

Commercial Intelligence & Strategic Insight

Know who to win, where to play, and what’s moving the numbers.
  • Qualitative & quantitative research (interviews, surveys, ethnography)
  • Social listening & VoC
  • JTBD personas & segmentation
  • Category audits & benchmarking
  • Trend mapping, semiotics & foresight
  • MMM & incrementality
  • CRO testing
  • KPI trees & variance narratives
  • SOV/SOM & brand health diagnostics

Execution Systems & Optimization

Deploy the right ideas and channels to meet business objectives.
  • Big-idea creative platforms
  • Playbooks, brand campaigns, experiential & partnerships
  • Content strategy
  • Ecosystem design & workflows
  • Omnichannel go-to-market across paid, owned, earned, and shared
  • Lifecycle, CRM & loyalty
  • Demand gen & lead acquisition
  • Media mix & spend strategy
  • AEO & generative SEO
  • Retail & programmatic
  • Annual planning & OKRs
  • Multi-horizon roadmaps
  • Governance & decision rights

Brand Foundations & Growth Strategy

Program for sustainable growth—and pricing power.
  • Positioning, narrative & messaging
  • Brand architecture, naming & identity systems
  • Category entry points & prioritization
  • Penetration & share growth
  • Share of wallet & trade-up strategy
  • Incremental sales engines
  • Price/pack strategy
  • Promo guardrails & value communication
  • CX innovation & service design

Org Enablement, AI & MarTech

Build the systems, teams, and stack that scale effectiveness.
  • Org design & operating model
  • Capability audits
  • Agile rhythms & cadences
  • RevOps alignment
  • Sales enablement & content-to-close
  • Partner/channel playbooks
  • MarTech/AdTech audits
  • Integrations & roadmaps
  • AI workflows & automation
  • Brand-owned LLM tools
  • Content engines